bath & body works

Bath & Body Works stands alone as the country's premier body care and home fragrance destination. As the production and digital graphic designer on the Creative Services team, I have been able to flex both my creative and operational strengths. From producing promotional signage that lives on fixtures and walls throughout the store to creating internal and external digital content that lives across multi-channel platforms.

WEB DESIGN

Utilized by many internal teams across the business, I leveraged print marketing assets to design and publish key content to a dedicated internal platform to inform users of new campaigns and pertinent business information. Every six (6) weeks, the homepage would receive a refresh to highlight current floorset themes, fragrance launches, and brand social media channels.

SOCIAL MEDIA & VIDEO

As a brand with over 5 million followers on Instagram, Bath & Body Works’ approach to unique storytelling must align with the brand voice in an engaging and meaningful way. Utilizing print assets, I was able to produce conceptual GIF animations, as well as create exciting motion videos that live in the retail space and online.

MOBILE WALLPAPERS

Worked closely with the package design teams to obtain product mechanical art files to build mobile wallpaper iterations to share via social media platforms.