Chewy
Chewy is an American online retailer of pet-related products whose mission is to be the most trusted and convenient destination for pet parents (and partners) everywhere. As a senior production designer on the production design team at Chewy, I have applied my graphic and production design experience to the eComm field of the retail industry. From producing website banners and content for the leading site and social media channels to preparing large-scale artwork for national veterinary tradeshows supporting the Chewy Health arm of the business, I have been able to implement my knowledge and skill sets into this marketing space. Below you’ll see a showcase of different campaigns I had the opportunity to work on, aside from Chewy’s internal seasonal campaigns, as well as samples of the prep work that went into bringing the Chewy Health tradeshow exhibit to life.
web campaign production DESIGN
With approximately 20.7 million active customers, the impact of Chewy's marketing strategy helps drive the business and is of the utmost importance due to its high visibility. Working alongside internal and external partners on launching promotional campaigns for products and services has been the significant scope of the assets built for the website, product landing pages, and social media content.
CHEWY HEALTH
As the pet wellness and healthcare arm of the Chewy business, Chewy Health offers a wide variety of goods and services catered to pets, pet parents, and practicing veterinarians. Chewy Health has benefits such as a leading Compounding Pharmacy, Connect With A Vet telehealth services, and CarePlus pet insurance, amongst many other programs. Part of the Chewy Health side of the company is its visibility within conferences and tradeshows catered specifically to veterinarians and animal healthcare partners. In 2022, I had the opportunity to serve as the lead production designer working alongside creative directors, art directors, and stakeholders of the business to elevate the Chewy Health brand into the exhibit and tradeshow space. The Chewy Health exhibit was at the VMX conference in Orlando, FL, the WVC conference in Las Vegas, NV, and the AVMA conference in Philadelphia, PA. The space featured a modular design that could be adapted into any of 3 different configurations to fit a specific dimension. From preparing large-scale artwork printed on scrim material high above the exhibit space showcasing imagery and brand logo to working with vendor dielines to produce small, unique display mailer boxes shipped out to attendees ahead of the conference, I had a hand in helping to bring the content to life.
PRODUCT BOXES & TRAYS
Samples of Chewy product boxes and trays that I proofed and packaged to submit to the print vendor.